Bewakoof.com is a popular Indian lifestyle fashion brand founded in 2012, primarily targeting the youth with its quirky, trend-driven apparel and accessories. The platform is best known for its "distinctive" design philosophy, featuring witty slogans, pop culture collaborations, and a vibrant color palette that promotes self-expression. By utilizing a direct-to-consumer (D2C) model, the brand offers high-quality, expressive fashion at accessible price points across its website and mobile app.
In 2016, a comprehensive brand transformation for Bewakoof.com was orchestrated, a complete overhaul of the visual identity system and photographic art direction. Redesigned the UI/UX architecture for the web platform to enhance user engagement and streamline the digital shopping journey. This strategic rework modernized the brand's aesthetic, creating a cohesive and scalable design language that resonated with its growing youth audience.
For
Bewakoof Pvt Ltd
Year
2016
Project Type
Branding
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